USA Today Bestselling Author, N.D. Jones, Ed.D., founded Kuumba Publishing in 2015. In 2021, N.D. formally established Kuumba Publishing as a limited liability company. Kuumba is a Swahili word that means creativity. Kuumba is also the Sixth Principle of Kwanzaa, an African American cultural holiday created by Maulana Karenga in 1966. The principle of Kuumba encourages people “to do always as much as [they] can in the way that [they] can in order to leave [their] community more beautiful and beneficial than when [they] inherited it. (Karenga, 1988).” Thus, N.D. Jones created Kuumba Publishing LLC as a forum for creativity in its various expressions, with a special commitment to promoting works of authors and artists of African descent.