WOMEN-OWNED Over 75% Women-owned and 7 of 10 women in leadership role. MINORITY-OWNED Black-owned business made for ALL. Removing the color lines that have been long lasting in the hair/salon industry. SMALL BUSINESS A proud small business ready to take charge in the haircare industry and let nothing stop their growth. MADE FOR PROFESSIONALS Professional stylists are essential to the Nu Standard Hair Wellness Systen because they are the hair experts TEXTURED HAIR EXPERTS Over 100 years of textured hair knowledge, expertise, and science. SAFE INGREDIENTS No Parabens, No SLS, No Phthalates, No Phosphate, and No animal test Our stylists are chosen because of their industry-leading standards. Both our hair and service are quality guaranteed.