I notice most cybersecurity compliance leaders are failing to draw attention to their expertise at the worst possible time: When so many new clients are looking for help understanding CMMC. Not to say they aren't trying; it's just not working. That webinar? Hardly anyone attended. That LinkedIn post? Nobody liked it. The updated website? Who cares? Meantime, the leads are coming in—but they are poor quality. You find yourself talking to people who have no clue about the real intent of CMMC. They are not interested in the value you bring to their organization. All they care about is how much this is going to cost them. I have a CMMC marketing system that helps compliance leaders get great CMMC clients. Contact me for more info.